Week 14 My Business Model Canvas

My Business Model Canvas:

"Your New Mother" laundry shop in SP

Customer Segments(Our Target Audience Niche Market)

-We are creating value for polytechnics students and staff in SP by offering this service in singapore

-Customers seeking to have their clothes washed and not wanting to bring their drenched,sweating shirts home could send their shirt for us for laundry or dry cleaning.

-Customers are usually teenagers aged 17-22 who are mostly sports cca students and dread of bringing sweaty,drenched shirts home along their journey.

Value Propositions

-In quantitative amounts of shirt, for example 5 shirts. We offer $5 discount
-Reduce extra baggage for students who need extra clothes for CCA or gym

-Our price is definitely affordable below $6 other then laundry of jackets.

-Our location is easy to find  because it is located in SP, the students in SP studies there which makes it convenience for them to approach us for our services.

-Our staff takes note of every single minor details of how should we handle your products, type of washing,detergent used. Staff also makes recommendation based on the materials of the shirt

-We only uses the best detergent to laundry the shirts, we could remove most of the stains but complete removal may not be always possible.

-We remind customers to remove any ornament on the shirt before cleaning in a case of  lost items that we will not bear responsibility for.

-Health and Safety, a better place for everyone is one of our motto, that i have thought of.  We remind customer not to send in any clothing in contact with infectious diseases to us for washing. As it is an offence under Quarantine and Prevention Disease Ordinance to send bedding,clothing or materials which have been in contact with infectious diseases to a public wash house.

Channels:

- Main channeling on Social media platforms(facebook,twitter) to interact with customers and raising awareness for our service

1)word to mouth spreading

2)phone calling

3)cca presidents

4)gym managers

5)forums

-Website,email,hotline to purchase our services for laundry

-Feedback form that can be found on website, our laundry shop to receive valuable feedback from customer.

Customer Relationship:

-Customer relationship are maintained by

1)Hotline/Email to check with customer whether they are happy about our services

2)Live chat help on website 

3)Service counter

4)Facebook/twitter to answer any enquriies

Revenue Stream:
Revenue-cost=profit
S$2325-S$650=S$1675
We laundry a shirt for $5.00 while outside laundry within the price range of $4.50-$5, we are $.050 more expensive because we can deliver more value due to convenience, they do not have to specifically travel faraway place, it is located in the campus where they come to the campus in sp daily. We are going to purchase more washing machine and rent more area to store the washing machine and operate them. We do not spend advertising fee on facebook,television,newspaper, we just need to promote it within sp, like poster,pamplet, through word to mouth or ask sp to promote for us.

Key Resources:
Me,andrew,haopin(Human)
3 Washing Machine $999 each(purchased when earned enough money)
3 Washing Machine($200 each month rental from EasyWash)
A Laundry Room In SP(rental fee $250 to SP)
Service Team(to be announced till further notice currently me,haopin,andrew)
Delivery Team(to be announced in till further notice currently me,haopin,andrew)
Website
Laptop(Personal to work use)
Handphones(Personal to work use)
Internet(spwireless free provided by SP)

Key Activities:
1)Production
Provide student and staff within SP with laundry service
Provide storage for storing clothes and shoe
Provide convenience to collect as it is located in the campus
2)Problem solving
Hear feedback
Able to fix problems like stain on clothing
3)Platform/Network
Database is created to store customer information,service code
Supply chain management (SAPlogon)

Key Partnership:
-SP
-TOP BRAND DETERGENT(SUPPLIER)
-EasyWash(Renting of Washing Machines)

Cost Structure
Rental of room in SP($250)
Rental of washing machine($200)
Detergent($100)
'Namecards, invoices, stationery and promotional materials($100),
Website domain registration fee,hosting,design cost ($100)
Laundry of shirt/blouse/trouser/jeans($5)
Dry cleaning of shirt/blouse/trouser/jeans($5.50)
Laundry of skirt($3.50)
Dry cleaning of skirt($4)
Laundry of jacket($5.50)
Dry cleaning of jacket($6)